It’s Christmas in Columbia: 37th Columbia Main Street Christmas Parade & Tree Lighting 2023 Production and Live Stream Case Study
37th Columbia Main Street Christmas Parade & Tree Lighting in Downtown Columbia Tennessee 2023
Columbia Main Street has hosted the Christmas Parade in Columbia, Tennessee, for over 37 years. This case study explores the challenges faced by Columbia Main Street, VisitColumbiaTN, and The City of Columbia when putting on a streaming live production for the event and why Visual Media Co is the right choice.
Case Background:
Columbia Main Street, while hosting and managing the parade, requires a visual media video production team to produce a final video or live stream product to show off our community to the world. With Columbia becoming one of the fastest tourist attractions and livability destinations in the United States, the City and its affiliates must look and sound their best when creating content.
Key Issues:
#1 Restricted Production Resources
-Columbia Main Street lacks most production resources such as cameras, lights, switchers, infrastructure, etc.
#2 Limited Pre-Production Knowledge
-Understanding the how of a production is paramount in getting a great final product, and missed steps in pre-production can ruin a broadcast.
#3 Unknown Distribution Methods
-Where and how was the broadcast going to be viewed and audience maximized
Solutions and Implementation
#1 Use our team’s combined 50 years of parade broadcasting knowledge to create a fantastic production.
-From the executive producer down to the camera ops, Visual Media Co has produced over 50 years' of consistent live parade content for Columbia and Maury County. This year was particularly challenging because of the weather situation, with getting equipment wet and failing.
#2 Work with Columbia Main Street and the entire parade committee to streamline processes
-From start to finish, our team is there to help Columbia Main Street look and sound their best. Helping to streamline processes in favor of the production team allows the entire show to go on!
#3 Maximize the reach of the event
-Using various distribution channels, Visual Media Co promoted the event across its own networks and using available resources.
#4 Promote Columbia Positively
-Visual Media Co understands the importance of positive messaging for our clients, and promoting goodwill at and through the holidays is a great way to feature Columbia Main Street and its mission.
Results and Evaluation:
With over 20,000 unique views and over 23 days of minutes viewed after the first seven days of the initial broadcast, Visual Media Co is proud of the distribution of the event.
This case study highlights the importance of having an experienced team who understand the unique visual media challenges and solutions.
