What is POEM? (Paid, Earned, and Owned Media?

In the ever-evolving landscape of marketing, the strategies and avenues available to us seem to multiply like rabbits. Among the multitude of options, you've probably stumbled upon the terms "paid," "earned," and "owned" media. But what do they really mean, and more importantly, how can they benefit your business?

Enter POEM – not the lyrical verses of a bard, but rather a strategic framework that can illuminate your path through the media maze.

Paid Media: The Fast Lane to Visibility

Think of paid media as your ticket to the express lane of visibility. It's the advertisements you see on social media platforms, search engine results pages, or those strategically placed banners on your favorite websites. Everything from radio ads to TV spots count as ‘paid’ media. Paid media ensures that your message reaches your audience swiftly and efficiently.

For businesses aiming to swiftly boost their brand awareness or promote specific products or services, paid media is a potent tool. It offers instant gratification, putting your message directly in front of potential customers.

Earned Media: Word-of-Mouth 2.0

Earned media is the digital descendant of word-of-mouth marketing. It's the buzz generated when customers rave about your product on social media, the glowing reviews featured in online publications, or the viral content that spreads like wildfire across the internet.

Unlike paid media, which you purchase, earned media is organic and authentic. It's the result of providing value, exceptional service, or groundbreaking products that compel customers to sing your praises to the world. Earned media is anything you get for being ‘you’. Think of everything from newspaper articles, TV coverage, or magazine features you earned for doing great work!

Owned Media: Your Digital Homestead

Imagine owned media as your digital homestead – your website, blog, social media profiles, and email newsletters. These are the platforms you own and control entirely. Here, you have the freedom to craft your narrative, showcase your expertise, and engage with your audience on your terms.

Owned media serves as the cornerstone of your online presence. It's where you establish your brand identity, cultivate relationships with your audience, and drive conversions over the long haul. This is our favorite type of media! YOU own it, so YOU can do whatever you want with it!

Which Path Should You Take?

Now that we've explored the distinct realms of paid, earned, and owned media, you might be wondering: which path is right for your business?

The truth is, there's no one-size-fits-all answer. Your ideal media strategy will depend on your unique goals, target audience, and budgetary considerations. That's where we come in.

At Visual Media Co, we specialize in guiding businesses like yours through the media landscape. Whether you're a small startup looking to make a splash or an established enterprise seeking to reignite your marketing efforts, we're here to help.

Our team of experts will work closely with you to understand your objectives and craft a tailored media strategy that maximizes your ROI. Together, we'll leverage the power of paid, earned, and owned media to elevate your brand and drive sustainable growth.

Ready to Embark on Your Media Journey?

If you're ready to harness the power of paid, earned, and owned media to propel your business forward, we invite you to reach out to us. Visit our website at Visual Media Co to schedule a consultation.

Let's navigate the media maze together and chart a course to success!